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Xixian New Area to draw on Phoenix's media power

(xixianxinqu.gov.cn) 2016-09-29 Print Mail Share

He Daguang, vice president of Phoenix Satellite Television, visited the Xixian New Area and met with Yue Huafeng, head of Xixian’s management committee, on Sept 7.

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He Daguang, vice president of Phoenix Satellite Television, inspects the Xixian Building Project in the Energy and Finance Trade Zone.

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He Daguang, vice president of Phoenix Satellite Television, and Yue Huafeng, head of Xixian’s management committee, at a meeting.

Yue said that as Phoenix TV is an omnimedia group with great international influence and wide audiences, and as Xixian needs media coverage to promote its city image during “modern new center of big Xi’an” construction, the area hopes to further mutual cooperation in more fields such as brand building and business attraction.

Development highlights of Xixian can be broadcast around the world to increase attention and investments from outside, he added.

He Daguang noted that Phoenix TV has a long and fine partnership with the new area and has always covered its innovative ideas and construction achievements.

He promised that Phoenix will file reports and publicize event planning to market the accomplishments of the area and Shaanxi to the general public.